Æbele Interiors offers a full range of bespoke interior design services — from initial concept and aesthetic counselling to coordination, execution and magazine-worthy finishing touches.
On the one hand, the brand needed to articulate a high-end international luxury vibe. On the other hand, it wanted to preserve a human-touch in order to create strong emotional connections with its customers. Our challenge was to find harmony between these contrasting voices.
High-end photography in combination with large elegant headlines radiate an international luxury vibe. To implement human elements we decided to present the designer behind the brand while complementing the headings with a script typeface that shows evidence of human handwriting.
Large typography combined with spacious headers convey a luxurious and timeless look-and-feel.
The experience feels the same across all tablet and mobile devices, without compromising on speed or quality. Sophisticated details and branded micro-interactions make even the mobile version a feast to look at.
In order to add more human details to the brand we decided to implement a script typeface that felt personal yet luxurious. We then studied the flow of human handwriting and mimicked it as closely as possible in the typeface animations.
I couldn’t be happier about my collab with the Exo Ape team. They are a joy to work with and they’ve succeeded in building a state-of-the-art website that perfectly exudes the luxury and exclusivity of my bespoke interiors. As an added bonus, the site was nominated for developer site of the year by awwwards.com
Overview shots are alternated with close-ups to showcase and highlight the bespoke craftsmanship and passion for craft, evident in the love for small details. Photography by Thomas Abrahams ©
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