Ali Ali

Unique director’s portfolio

Ali Ali is a highly acclaimed commercials director from Cairo, Egypt and the co-founder of Good People Films. He was recently named by The Gunn Report as one of the top ten most awarded directors in the world.

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Ali Ali
  • Visual Design
  • UI & UX Design
  • Web Development
  • Video Production
ali ali

Unique
Director’s
Portfolio

Objective

One of the main objectives for the new site was to attract new business and leave a memorable impression on (often busy) brand representatives and ad agencies.

Secondary objective was to present Ali’s story in an immersive way in order to connect with his audience and express his love for storytelling and typography.

ali ali
ali ali
ali ali
ali ali
ali ali

Solution

The final website is minimal in design but rich in storytelling and interactivity. Ali's work is known for his attention to detail, surprising plot twists, and interesting storylines. We have added a couple of sleek and surprising interactions in order to reflect this on his website.

The portfolio features a flexible grid system were pre-defined rows can be used to build a grid that fits all needs. We have selected a contemporary sans-serif typeface that allows for distinct layout variations and dramatic size contrasts. The final website was brought to life by adding an experience layer of subtle animations and page transitions.

ali ali women holding coffee cup
ali ali homepage
ali ali homepage

Eye-catching typography

In order to echo Ali's love for typography, we are using a contemporary grotesk sans-serif typeface that allows for distinct layout variations and dramatic size contrasts.

ali ali
ali ali
ali ali mobile website web design swiss typography
ali ali jungle pattern scene

Typographic
Storytelling

Storytelling

Ali's compelling background story is told through a chronological biography page. Typographic compositions enriched with subtle interactions guide the visitor through the story, while echoing Ali's love for minimal design.

ali ali film director portfolio website design dark large swiss typography
ali ali film director portfolio website design dark large swiss typography
ali ali swiss typography website design video
ali ali woman chinese jacket neon lights
ali ali lavazza coffee video info panel website design
ali ali website video player design

Custom video player

While inside the video player, the info panel can be opened by scrolling down—or clicking the info button. The audio fades out to give the overall interaction a premium touch.

ali ali
ali ali
ali ali
ali ali

Awards
& Recognitions

Awards

The
St. Regis
Venice
Elegant one-page solution
st regis venice
st regis venice