Ali Ali

One of the main objectives for the new site was to attract new business and leave a memorable impression on (often busy) brand representatives and ad agencies.

Secondary objective was to present Ali’s story in an immersive way in order to connect with his audience and express his love for storytelling and typography.

The final website is minimal in design but rich in storytelling and interactivity. Ali's work is known for his attention to detail, surprising plot twists, and interesting storylines. We have added a couple of sleek and surprising interactions in order to reflect this on his website.

The portfolio features a flexible grid system were pre-defined rows can be used to build a grid that fits all needs. We have selected a contemporary sans-serif typeface that allows for distinct layout variations and dramatic size contrasts. The final website was brought to life by adding an experience layer of subtle animations and page transitions.

While inside the video player, the info panel can be opened by scrolling down—or clicking the info button. The audio fades out to give the overall interaction a premium touch.