Ottografie

Immersive photography portfolio

Otto van den Toorn is a Dutch fashion, glamour and beauty photographer known for his elegant and minimal style. With over ten years of experience in the industry he has worked on campaigns for high-profile brands and celebrities.

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Otto van den Toorn

Visual Design
UI & UX Design
Web Development

Photography
Fashion

September ‘2018

Immersive
Photography
Portfolio

Objective

Otto’s old website was using a generic template, felt quite outdated and not in-line with the quality of his work. The main goal was to translate his high-end photography into a digital experience that would honor and present his work in a memorable and contemporary way.

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Solution

We came up with a photography-related concept that guides the visitor through Otto’s work. A few creative modules allow for diverse layouts and flexible content management. The overall website feels premium, high-end and finally lives up to the expectations of the visitor.

Case Details

Each case study gets its own identity through the styling options in the custom content management system. The styling options are pre-defined by our design team to makes sure the website looks amazing in every composition.

Ottografie elegant minimal photography website design

Cursor interactions

Throughout the experience, the mouse cursor is used as a sphere which indicates user-actions—giving the visitor a peekhole into the negative photograph.

Minimal design,
Maximum interaction.

Interaction

The minimal design approach allowed Otto's work to take center stage, and gave us some room to implement a set of experience enhancing features and rich interactions.

Delightful from
desktop to hand.

Mobile experience

The experience doesn't stop at the bezel of your desktop screen. We gracefully degraded the desktop version of the site into a minimalist mobile experience.