Otto van den Toorn is a Dutch fashion, glamour and beauty photographer known for his elegant and minimal style. With over ten years of experience in the industry he has worked on campaigns for high-profile brands and celebrities.
Otto’s old website was using a generic template, felt quite outdated and not in-line with the quality of his work. The main goal was to translate his high-end photography into a digital experience that would honor and present his work in a memorable and contemporary way.
We came up with a photography-related concept that guides the visitor through Otto’s work. A few creative modules allow for diverse layouts and flexible content management. The overall website feels premium, high-end and finally lives up to the expectations of the visitor.
Each case study gets its own identity through the styling options in the custom content management system. The styling options are pre-defined by our design team to makes sure the website looks amazing in every composition.
Throughout the experience, the mouse cursor is used as a sphere which indicates user-actions—giving the visitor a peekhole into the negative photograph.
The minimal design approach allowed Otto's work to take center stage, and gave us some room to implement a set of experience enhancing features and rich interactions.
The experience doesn't stop at the bezel of your desktop screen. We gracefully degraded the desktop version of the site into a minimalist mobile experience.
Awwwards Site of the Day
The FWA FWA of the Day
CSSDA Photography Site of the Year
Comm Arts Webpicks