Rino & Pelle is a women’s luxury brand that believes in craftsmanship and luxurious design. We worked closely with its marketing team to echo these values in an immersive online brand experience.
After its rebranding the Rino & Pelle team tasked Exo Ape to revamp their online presence and content production.
One of the major challenges was to present the brand through a B2B narrative while radiating a daring, yet elegant style that appeals to retail customers.
We have solved this problem by striking a balance between a classic layout, experience-enhancing features, and branded micro-interactions that lift the brand experience and communicate the level of care and craftsmanship that Rino & Pelle put into every single product.
Passion for craftsmanship and love for details is evident in all aspects of the Rino & Pelle brand. We have translated these values into subtle design details and carefully crafted interactions.
When a visitor requires detailed information about a product the info side-panel can be opened. By hiding extra information we keep the main product page clutter-free.
When browsing a lookbook it's usually hard to find the particular products that the model in the picture is wearing. We have solved this problem by creating a side panel to showcase each garment that the model in the picture is wearing.
Together with the Rino & Pelle team, we have selected a public art location that aligned perfectly with their brand values. The brand movie was shot by Exo Ape, photography by Otto van den Toorn.
The collection component features a randomized preview of the products inside. This way the visitor gets a fresh preview of the collection items every time they hover.
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